Caribou Coffee Rebrand

WINNER: Mosaic Award for Storytelling (RGD)

/Student Work

The Caribou Coffee rebrand brings the company back to its humble beginnings. A simplified caribou icon along with supporting geometric elements tell stories of adventure and discovery. Caribou’s playful and eccentric packaging demands closer inspection from its users and creates a distinctive style that separates it from the competition.

Role: Created the full brand identity