FIFA 21 Influencer Gift
Editorial
I led the design of the FIFA 21 Influencer Book, a 60-page commemorative coffee table booklet created as part of a premium gift box for talent, influencers, and community partners. The piece celebrated the global culture of football and its ambassadors, turning the launch into a tangible and collectible storytelling moment.
Title
FIFA Volta Football 20
Focus Area
Editorial design
Visual system development
Athlete-focused storytelling
Typography and layout rhythm
Contributions
Concept to production
Visual language design
Typographic system creation
Ambassador-focused layouts
Release
Launched with FIFA 21 as part of EA SPORTS’ influencer gift box (2020)
Overview
Each year, EA SPORTS creates a bespoke gift package to celebrate the launch of FIFA. This package is sent to talent, influencers, and community partners with the goal of driving organic social buzz around the game’s release.
For FIFA 21, I was responsible for designing a 60-page commemorative booklet that accompanied the gift box. The piece needed to reflect the game’s culture, celebrate our ambassadors, and stand out as a beautiful, tangible memento.
