Volta Football

The Challenge

Create a visual identity for VOLTA that reflects street football culture while staying consistent with FIFA’s branding in its early years. The system needed to be modular, easily skinned annually, and adaptable across global markets, formats, and languages.

Core System

A foundational identity rooted in authenticity and street culture. This layer stayed consistent year-over-year and included:

• Street-inspired color palette & typography

• Photography & video standards

• Editorial tone grounded in realism

Annual System

A flexible, evolving layer refreshed each year to stay culturally relevant. Included:

• Year-specific color palettes, graphics, and type

• Stylized photography treatments

• Motion & editorial design systems

Results

• A scalable, repeatable system adaptable across print, digital, and in-game assets

• Strong cultural relevance and creative freedom within a structured framework

• VOLTA established as a distinctive brand within the FIFA ecosystem