FIFA 20 Volta
Branding, Visual System, and Application
I led the brand design for FIFA Volta Football – creating a visual identity that reflected street football culture while staying consistent with FIFA’s overall branding. The system was designed to be modular, refreshed annually, and adaptable across global markets, formats, and languages.
Title
FIFA Volta Football 20
Brand identity
Visual system design
Cultural relevance
Focus Area
Contributions
Defined identity system and visual language
Developed flexible templates and production assets
Partnered cross-functionally across design and marketing
Release
Launched with FIFA Volta Football (2019) and refreshed annually through 2021
The Challenge
Create a visual identity for VOLTA that reflects street football culture while remaining consistent with FIFA’s overall branding in its early years. The system needed to be modular, easily refreshed annually, and adaptable across global markets, formats, and languages.
Core System
A foundational identity rooted in authenticity and street culture. This layer remained consistent year over year and included:
Street-inspired color palette and typography
Photography and video standards
Editorial tone grounded in realism
Annual System
A flexible, evolving layer refreshed annually to stay culturally relevant. Included:
Year-specific color palettes, graphics, and typography
Stylized photography treatments
Motion and editorial design systems
Results
A scalable, repeatable system adaptable across print, digital, and in-game assets
Strong cultural relevance and creative freedom within a structured framework
VOLTA established as a distinctive brand within the FIFA ecosystem
