FIFA 21 Gift Box Booklet Design

Overview

Each year, EA SPORTS creates a bespoke gift package to celebrate the launch of FIFA. This package is sent to talent, influencers, and community partners with the goal of driving organic social buzz around the game’s release.

For FIFA 21, I was responsible for designing a 60-page commemorative booklet that accompanied the gift box. The piece needed to reflect the game’s culture, celebrate our ambassadors, and stand out as a beautiful, tangible memento.

My Role

• Lead designer for the 60-page booklet

• Collaborated with producers, copywriters, and stakeholders

• Oversaw layout, typography, visual storytelling, and production

• Worked in parallel with teammates handling the gift box and packaging design