Square Marketing Router Page Redesign
Role: Visual Designer
Goal: Improve product clarity, discoverability, and conversion across Square’s marketing suite
The Problem
The original Square Marketing experience was fragmented and unclear:
The Email Marketing page doubled as the primary entry point, while Text Message Marketing was buried further down and lacked visibility.
The two offerings felt like unrelated products, with no narrative or visual connection between them.
There was no top-level router or overview page to unify the product story or direct sellers efficiently to the right product path.
Key design issues included double CTA buttons, disconnected visuals, and minimal guidance on how the two offerings worked together.
Our Goals
Create a unified router page for Square Marketing
Clarify the shared narrative between Email and Text Marketing
Improve discoverability of Text Message Marketing
Drive qualified traffic to both product pages and boost conversions
Design Approach
I redesigned the experience to:
Introduce a modular top-level router page with a clear overview and entry points for each product
Add primary and secondary CTAs at the top to reflect hierarchy while reducing CTA clutter
Incorporate imagery that speaks to key seller verticals like food & beverage and retail
Use motion and interaction to show how the two products can be used together (with support from the motion team)
Replace disconnected icons with abstract visuals that better conveyed shared value propositions without relying on overly literal photography
Updated Content Flow
Hero section: Emphasizes unified messaging with shared product benefits and contextual UI imagery
Value props section: Explains how Square Marketing helps sellers drive traffic and automate outreach using abstract, scalable visuals
Use cases: Show how the two products can work together, reinforcing cohesion
CTAs: Appear at multiple touchpoints — top, mid-page, and footer — directing users to sign in or explore individual product pages
Outcome
Clearer narrative and page hierarchy
Stronger visual connection between email and SMS products
Improved discoverability for Text Message Marketing
Better support for seller decision-making with simplified paths to action
